Summary

Continuing our last chapter, the book shows us how important it is to organize our information to increase company’s efficiency and saving consumer’s time to find the information needed. We then move on with the topic creative brief. Every professional project needs to have a creative brief that explains why the project is done that way and the concept behind it. Creative brief typically ranged from one to 10 pages. Not all companies call this a creative brief, some might call them shared understanding. I believe that all projects need this kind of explanation of the project especially when we are working as a team. Persona basically means imagining the users. As a designer we want to do a research of the market. So we know exactly what is the demand in the market. Hence, we made a persona that can reflect the specific personal attributes, desires, needs, habits, and capabilities of certain user group. On the other hand, scenarios show us how users interact with information design itself. A scenario can be a specific story written in a narrative form, a diagram, or many others form that reflect how a user completes a detailed transaction.


Topics Covered
Organizing data
Creative brief
Project Overview
Personas and scenarios


Two links germaine to topics covered

1. Two images of a good persona example

http://chopsticker.files.wordpress.com/2007/09/personasample2-p1.jpg

http://chopsticker.files.wordpress.com/2007/11/personasample2-p2a.jpg

2. A very good simple and easy to understand example of how to make a good scenario for a given project.

www.infodesign.com.au/ftp/Scenarios.pdf