Summary

The first part talks about how Carbon Smolan Agency maintain one of its biggest and profitable client Morgan Stanley. There is one project when CSA helped Morgan Stanley to develop an architecture for its calender of events. CSA quickly create a clear informational hierarchies for everything from invitations to signage and programs. The calendar was so successful that it was embraced with 99 percent adoption rate worldwide.CSA also regulary work on Morgan Stanley overall graphic standards.

The second part teach us how important packaging needs to meet performance objectives, just like the product itself. Focus on product features , so that the consumers can figure how the features become beneficial by themselves. Heavy emphasis on white space can help the products to stand out more in the market clutter environment.

Pentagram design show us the importance of having a grid system in a cover design as readers usually only have seconds to scan it. That is why we still need to use retrained type and restrictive color palette. Hayman have been working for Time magazine cover for three years. We learn that the goal of any collaboration between designer and client is the development of relationship and trust. "Information today is a commercial product, nonetheless, the array of detailed yet redundant information from various sources prevents us from seeing the forest for he trees"

Topics Covered
Carbone Smolan Agency
Smart Design
Addison
Pentagram Design
Simon & Goetz Design


Two links germaine to topics covered
1. http://www.ebendesign.com/portfolio_main.cfm
As a creative services agency, Eben design work with companies and organizations during periods of growth and transition that can put their leadership, teamwork and vision to the test. They undersatnd that the importance of clearly defined values and ethics in helping clients Brand Well, especially in times of change.

2. http://hovie.com/web_shoesnfeet.shtml
Seattle graphic design firm, Design Hovie Studios, Inc., has designed the new web site for the Shoes N Feet.